Tag: mega bloks
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Constructing Imagination: How Toy Companies Inspired Girls to Build
The perception of building bricks as “boy’s toys” has evolved since the 1970s, influenced by initiatives like LEGO’s Friends line launched in 2012 and MEGA’s Barbie building collections aimed at girls. Research reveals distinct play styles between genders, prompting both companies to create products fostering creativity among girls, enhancing female representation in the toy market.
ACT Museum 